I help local and growing businesses improve online visibility, attract qualified traffic, and turn search demand into real leads. My work combines SEO, Local SEO, AEO, GEO, and LLMO so your business is easier to discover where customers search today.
+100% organic clicks in 6 months5.0 rating on Upwork15+ countries served7 years in SEO+100% organic clicks in 6 months5.0 rating on Upwork15+ countries served7 years in SEO+100% organic clicks in 6 months5.0 rating on Upwork15+ countries served7 years in SEO+100% organic clicks in 6 months5.0 rating on Upwork15+ countries served7 years in SEO
0+Years in SEO
0+Countries Served
0M+Search Impressions Earned
0%Upwork Job Success
Rafiqul Islam SimanSEO & Growth Lead · Insighter
7+Years
15+Countries
// About Me
I'm Rafiqul Islam Siman, and I help businesses get found by the right customers.
Most business owners I talk to have the same problem: they do great work, but people searching online find their competitors first. That's what I fix. I look at how your business shows up on Google, in Maps, and in AI search tools, then make the practical changes that bring in more calls, enquiries, and bookings.
For more than 7 years I've worked with businesses in over 15 countries, from insurance, real estate and lead generation in New Zealand and Australia to spa and wellness in Denmark and rentals and local services in the USA. I've worked across multiple CMS platforms, including WordPress, Shopify and GoHighLevel, and I implement the fixes myself, so you're never waiting on anyone. Need a new site? Our in-house developer builds custom websites and landing pages that are SEO-ready from day one.
Make your business easier to find, easier to trust, and easier to choose.
performance.logmodule: onpage
On-Page SEO
Every page built around what people actually search, so Google knows exactly what it should rank for.
$ rafiq optimise --on-page
Keyword mapping & search intentOK
Titles, meta & heading structureOK
Content briefs & optimisationOK
Internal linking architectureOK
Image SEO & alt textOK
Conversion-focused page layoutOK
stack:SemrushSurferAhrefs
Off-Page SEO
Authority that Google and AI tools trust: relevant links and mentions, never spam.
$ rafiq build --authority
White-hat link buildingOK
Digital PR & brand mentionsOK
Business citations & directoriesOK
Competitor backlink gap analysisOK
Toxic link review & cleanupOK
Niche-relevant outreachOK
stack:AhrefsMozSemrush
Technical SEO
A fast, clean, crawlable site, so nothing technical holds your rankings back.
Plumbers, clinics, spas, agents, and other service businesses that rely on nearby customers. I make sure you show up in the Google Map Pack and local searches in the suburbs and cities you actually serve.
Google Business Profile optimization
Service-area and location pages
Reviews, citations & local trust
02
Small Businesses
You don't have a big marketing team or budget, so every dollar has to count. I focus on the fixes and keywords that bring real enquiries first, with clear reports so you always know what's working.
Priority-based SEO roadmap
Buyer-intent keyword targeting
Simple monthly reporting
03
Growing Businesses
Insurance, real estate, rentals, and lead generation brands that need steady, qualified leads across multiple regions or countries, plus visibility in AI tools like ChatGPT and Google AI Overviews.
Improve rankings for the keywords your customers already use.
Keyword Visibility0%
Google Maps
Strengthen local visibility through better Google Business Profile and local relevance signals.
Local Reach0%
AI Answers
Improve how your business is surfaced in AI-generated answers, summaries, and answer engines.
AI Presence0%
Brand Discovery Across the Web
Build the authority, consistency, and entity signals that make your business easier to trust.
Authority Score0%
// Services
Core SEO Services
Each service is backed by strategy, hands-on execution, and internal authority clusters, not just a report.
01Strategy
SEO Consulting
High-level strategy for businesses that want clarity, direction, and measurable growth.
Local SEO
Ecommerce SEO
SaaS SEO
AEO
GEO / Entity SEO
02Most Popular
Local SEO with AEO & GEO
Designed for businesses that depend on local visibility and inbound leads.
Google Business Profile dominance
Local entity reinforcement
City-level topical authority
AI visibility for local queries
03Shopify & Woo
Ecommerce SEO with AEO
Built for stores that want scalable, compounding traffic and sales.
Category and product authority
Buyer-intent keyword mapping
Content-driven revenue growth
AI-assisted product discovery
04B2B
SaaS & B2B SEO
For companies that need trust before conversion.
Thought leadership
Content authority
Long-term pipeline growth
Visibility across decision stages
05AI Search
AEO (Answer Engine Optimization)
This is not optional anymore. I help brands:
Appear in AI answers
Win featured snippets
Control the narrative in zero-click searches
06New
GEO / Entity SEO
For brands that want to be recognized, not just ranked.
Entity mapping
Brand mentions strategy
Knowledge graph optimization
Authority reinforcement across the web
Everything Included in the Work
SEO Audits
Local SEO
Google Business Profile
Keyword Research
On-Page SEO
Technical SEO
Core Web Vitals & Speed
Schema Markup
Content Strategy & Writing
Link Building & Cleanup
Competitor Analysis
AI Search (GEO / AEO)
Lead Funnels & GoHighLevel
App Store Optimization
Analytics & Reporting
Custom Websites
Landing Pages
Multi-CMS Support
In-house developer
Need a new website or landing page?
Our developer builds custom websites and high-converting landing pages, fast, mobile-first and SEO-ready from day one. Already have a site? I work across multiple CMS platforms, including WordPress, Shopify and GoHighLevel.
Every number below comes from Google Search Console. Technical fixes, local optimization, and content that ranks, built to strengthen the parts of your online presence that actually affect discovery and trust.
New Zealand · WordPress · Real Estate Lead Gen
Property Price Platform
2 years
Page one for house-price searches in 57+ cities
57+citiesranking on page one of Google across multiple regions
Search Console
Search impressions · 2 years
AucklandP1
WellingtonP1
ChristchurchP1
HamiltonP1
New PlymouthP1
+52 more
Search impressions1.2Mfrom 0from zero
Impressions, one guide100K+single page
Built from nothing with a city-by-city content plan. House-price guides now rank on page one in 57+ cities across multiple regions, and one guide alone pulls 100K+ impressions.
Denmark · Shopify · Spa & Wellness
Float & Spa Studio
6 months
Twice the organic traffic in six months
+100%more organic traffic than before
Search Console
Organic clicks · 6 months
Organic clicks11.8Kfrom 5.9K+100%
Impressions317Kfrom 150K+111%
Avg. position14from 17▲ 3 spots
Rebuilt the sitemap, added hreflang, removed toxic backlinks and fixed speed, then planned and wrote the article programme that produced most of the lift.
New Zealand · GoHighLevel · Real Estate Lead Gen
Agent Matching Service
12 months
A funnel platform turned into a search lead channel
From zeroto steady search visibility on a brand-new GoHighLevel site
Search Console
Search visibility · 12 months
Ranked a lead-generation site built on GoHighLevel, a platform most SEOs avoid, with technical fixes and content built around agent-search intent.
New Zealand · WordPress · Insurance
Insurance Comparison Site
16 months
Visible in one of the toughest niches online
From zeroto strong search visibility in a regulated, high-competition market
Search Console
Search visibility · 16 months
Built visibility in a regulated, competitive niche with intent-mapped comparison content and a clean technical base.
Local Competitor Insights
Valuable local competitor insights and recommendations for ongoing SEO improvement.
Technical Excellence
Sitemap rebuild, site-link updates, language tags, toxic backlink cleanup, and mobile speed and health improvements.
Comprehensive Services
SEO audit, keyword research, on-page SEO, off-page SEO, technical SEO, local SEO, schema, competitor analysis, reporting.
Want numbers like these for your business? Send me your website and I'll show you the three biggest things holding it back.
Every market searches differently. I've learned how local intent, language and competition change from one country to the next, and I build strategy around it.
NZ
New Zealand
InsuranceReal EstateLead Generation
AU
Australia
InsuranceReal EstateLead Generation
DK
Denmark
SpaRelaxationWellness
US
USA
RentalsLocal Services
// Why Work With Me
Why Clients Choose Me
01
Business Outcomes, Not Vanity Metrics
The goal is not just rankings. The goal is better visibility, stronger lead flow, and a healthier digital presence.
02
Built for Local Intent
Your strategy is shaped around real service areas, buying intent, and the local search behavior of your customers.
03
Classic SEO + Modern AI Search
Your business is optimized for search engines and for newer answer-driven discovery.
04
Clarity and Trust
No confusing jargon, no unrealistic promises, and no dependency on gimmicks.
05
Improve What Matters First
I focus on the issues that block growth, then build a roadmap that compounds over time.
// How It Works
How The Process Works
1
Phase 01 · First 3 days
Audit and Discovery
I review your website, local presence, search visibility, competitors, and the issues currently holding back growth. You get a written audit with every issue ranked by impact and effort.
2
Phase 02
Growth Roadmap
You get a prioritized plan covering what to fix first, what to build next, and where the biggest visibility opportunities are.
3
Phase 03
Optimization and Execution
I improve technical SEO, local visibility, content structure, and answer-ready signals based on the roadmap, and implement the fixes myself.
4
Phase 04 · Weekly
Measure and Refine
A weekly update with what shipped, what moved in Search Console, and what's next. I keep refining the parts of the strategy that move visibility and lead quality.
// Always Learning
Certifications & Training
Semrush SEO Crash Course
YouTube Search & SEO Strategies
LLM SEO, GEO, AEO
AI SEO: Zero to Page-One
GoHighLevel Masterclass
App Marketing Course
Mobile App Marketing & ASO
App Store Optimization ASO
Semrush SEO Crash Course
YouTube Search & SEO Strategies
LLM SEO, GEO, AEO
AI SEO: Zero to Page-One
GoHighLevel Masterclass
App Marketing Course
Mobile App Marketing & ASO
App Store Optimization ASO
// Is This For You?
Built for Businesses That Want Consistent, Long-Term Online Visibility
I work best with businesses that see search visibility as a growth channel, not just a one-time task.
✓Strong Fit If You Are:
A local service business that wants more calls, inquiries, or booked jobs
A business owner who wants better Google Maps visibility and stronger local rankings
A company that wants a cleaner online presence, stronger trust signals, and better website visibility
A business that wants to prepare for the future of search, including AI summaries and answer engines
✕Not the Right Fit If You Want:
Guaranteed overnight rankings
Cheap SEO with no clear strategy
Spammy backlink shortcuts or risky tactics
Reports without meaningful business outcomes
Local Visibility Should Lead to Real Business Growth
For local businesses, online visibility is not just about traffic. It is about being found when people need your service, in the area you serve, at the moment they are ready to take action.
I improve that visibility through stronger local SEO foundations, clearer service-area targeting, better Google Business Profile presence, cleaner site structure, and smarter content that also supports AI-driven search experiences.
More relevant visibility. More qualified local visitors. More calls, form submissions, and opportunities to grow.
// FAQ
Frequently Asked Questions
I work best with local businesses, small businesses, and service-based or lead-driven companies that want stronger search visibility, better local presence, and a more reliable flow of qualified inquiries. I have worked with clients in over 15 countries.
Local SEO is a major focus, but the work often includes technical SEO, on-page SEO, keyword research, content planning, and authority improvements as part of one strategy.
These terms relate to improving how your business is understood and surfaced in modern answer-driven search experiences like Google AI Overviews, ChatGPT and Perplexity. In plain terms: AI search visibility.
SEO is not instant. The timeline depends on your site, competition, local market, and current condition. The goal is steady improvement that compounds over time. Most clients see measurable movement in Search Console within the first few months.
No. Responsible SEO should never promise guaranteed rankings. The focus is on improving the factors that support stronger visibility and long-term growth.
Yes. Technical SEO is part of the service, including crawl issues, speed, structure, indexing, schema, and mobile usability. I implement fixes myself on WordPress, Shopify, and GoHighLevel.
We look at your website and your market together, I point out the biggest opportunities I can see, and you leave with clear next steps whether or not we work together.
// Let's Talk
Ready to Get Found and Attract Better Leads?
If you want a clearer SEO strategy, stronger local search presence, and better visibility across Google and AI-driven search, let's look at where your current opportunities are and what to improve first.
Free 30-minute strategy call with a clear plan, no obligation
Free SEO audit showing the three biggest things holding your site back
